Pay Per Click (PPC) Advertising covers our Facebook/Instagram Google and Bing advertising services.
Quoting
To be able to quote we need the following information:
- Company overview
- Products/Service(s) to promote
- Campaign goals
- Target CPC estimate
- Average lifetime value per customer
- Average sign-up rate
- % of profit for marketing
- Monthly Ad Budget
Pre-Quote Checks
- Is product/service a good fit for ads?
- Quality of current website
- Design, content and speed
- Is tCPA achievable?
- Is ad budget realistic?
Sending Quote
If pre-quote checks are okay, send quote. Use the pricelist below.
The management fee is calculated from the Ad Budget to the nearest £100 (rounded down) multiplied by the percentage at the threshold below.
Examples:
- Monthly Ad Budget is £1530. The threshold is 24%. Management fee = £1500 * 0.24.
- Monthly Ad Budget is £1399. The threshold is 27%. Management fee = £1300 * 0.27.
- Monthly Ad Budget is £4770. The threshold is 14%. Management fee = £4700 * 0.14.
[LINK_TO_CALC]
| Ad Budget | Management Fee % | Management Fee |
Onboarding
- Get setup brief
- Get agreement signed
- Invoice for setup fee and 1st month
- Add client details to directory
- Send Access Guide
Setup
- Store launch date and billing schedule
- Start monthly invoices
- Description = [Account_name] – Google Ads Management – [Ad_budget] @ [Management_%]
- blah
- blah
Increasing Budget
When the client increases their monthly Ad Budget, our management fees should increase too.
- Recalculate management fee based on new budget
- Update monthly invoice
- Invoice for difference (Pro-rated)